Case Study
Radford Motors

Use Case – Customer Automotive Manufacturing

Radford Motors builds exclusive luxury automobiles, focusing on high craftsmanship, limited-run production, customization and performance. The
company traces its lineage back to the original Radford Motors, a British coachbuilder established in 1948 that built custom bodies for automakers such
as Bentley, Aston Martin and Austin Mini Cooper.

Radford Motors’ first model run of only 62 units precludes the ability to use conventional manufacturing approaches that rely on mass production’s
economy of scale. Faster, more economical means of prototyping than the conventional method of CNC machining foam and clay are necessary. Costs
and logistics to furnish a full complement of factory tooling are not viable with this highly customized, limited-production business model.

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